What is a keyword tool?

A keyword tool is one of the most powerful tools that internet marketers have at their disposal to optimize their search engine rankings. It enables them to research, identify and target the most profitable keywords for use in search engine optimization campaigns. By leveraging a keyword tool, marketers can discover high volume, low competition keywords that can get their websites to the top of the search engines with minimal effort.

A keyword tool works by scanning and analyzing large databases of relevant keywords. These databases contain thousands of words or phrases with associated levels of competition and search frequency. The keyword tool then sorts through all these competing words or phrases to find those that are most likely to send targeted traffic to your website.

The benefit of using a keyword tool is twofold: it can help you uncover the best possible keywords for optimization, and cut down on time spent manually doing research into these keywords. By discovering high-traffic, low-competition keywords, marketers don't have to waste time competing with more popular options that may yield guaranteed success but also increased costs and time expenditure.

Using a keyword tool also gives you insights into the competition level surrounding each phrase. It shows how many companies have optimized for each phrase, giving you an understanding of how difficult it will be to rank ahead of them in the search results. It might be possible to pick out low competition phrases that may be a lot easier to achieve placement against; while these may not always lead as much traffic from searches, they're an important part of any well-rounded optimization strategy as they guarantee results at next-to no cost in comparison with high competition phrases which require greater effort due to market saturation.

Finally, some keyword tools allow retrieval and analysis data from various sources such as Google Trends or hashtag analytics for use in algorithm analysis or trending topics analysis so users can make informed decisions about what topic would better fit their needs depending on context or audience requirements. This data can be invaluable when used correctly as it helps ensure campaigns are targeting well-suited terms that drive quality organic traffic toward your website instead of "cheap" terms that tend attract many browser but lack in lead generation/conversion potentials.